Selling LYCON retail products in your spa as aftercare is a great way to grow your revenue while allowing you to offer an at-home treatment plan designed for your waxing clients. It is important that the products you choose to sell matches the needs of your clients. If you choose products that don’t align with your services, it may prove more challenging when trying to sell them. There are quite a few options when it comes to at-home care for waxing such as scrubs and targeted ingrown hair treatments
Aspects to consider when developing a retail plan include customer service, staff training, selecting quality products, and effective marketing.
Customer Service & Staff Training
Your employees are the backbone of your retail business as they will have the most opportunities to engage with your customers including the initial greeting when they first walk into the spa, the time spent in service and at check-out. Training and educating your team should be a priority in order to help ensure selling success. The training plan can be a combination of product knowledge, sales techniques, customer service skills, and ongoing support. Product knowledge should include full education sessions on each product and could cover the benefits, ingredients and recommended usage. The overall training goal should be to provide enough information to help your team feel comfortable when discussing the products with their clients. Selling retail can be intimidating and it takes confidence. The more your team feels confident in talking about the products, the more it will encourage them to promote these products with your clients. Implementing product training days that are designed to provide hands on training will allow your team to fully experience the products themselves. Offering free samples to your team will allow them to have the opportunity to then speak genuinely from experience. Additionally, providing manuals and videos on the products for future reference will help to provide ongoing support to your staff.
Quality Products & Display
The first thing that a customer sees when they enter the spa is often the display of your retail products. The displays of the products will help set the tone and create an atmosphere so it is important to consider how you set them up. These displays can also serve as a way to educate the customer with shelf toppers and posters. In addition to the display, the quality of the packaging and products is important. Consider choosing high-quality products that have proven results and align with your spa services. For example, exfoliating scrubs, ingrown hair treatments and brightening products for pigmentation are all great products that support the at- home are of your clients after waxing. Offering a range of products that address different skin concerns will allow your team to suggest the most appropriate product for your clients. Prior to choosing your product line, research various brands and ask for samples for you and your team to try. Stocking reputable and popular brands that clients trust and recognize will help support your selling success.
Effective Marketing
One of the most important aspects to selling retail is to promote your products effectively. Promotions help increase awareness, visibility and also attract new customer’s interest. A few tips to promoting and selling retail include selling your products online, promoting through social media and blogs and your website. Selling online will provide more visibility to your products and your spa. It is also a convenient way for your clients to order and receive their product. Consider adding a blog to your website to educate and promote your retail products. Perhaps an article on how to reduce ingrown hairs could provide important tips as well as offer solutions by suggesting ingrown hair treatment products. Newsletters to your customers are also an effective way to communicate promotions on products and services. Marketing retail should be partnered with your existing plan to gain product exposure and grow sales.
Selling retail is a great way to increase revenue and your overall bottom line. Furthermore, clients will be happy when they see the results when they keep up with an at-home routine. They will experience less ingrown hairs, their skin will naturally feel smoother and their wax session will be more comfortable. As a result, you will set your spa a part, increase your clients loyalty and build your reputation as a reliable waxing spot!
